Fishing Lures, Bundles & Value Packs

The Value 3-Pack lets you pick a small set of colors and sizes to try at a discount, while our larger bundles (Mega Ice Pack, Baker's Dozen, Silver Chartreuse) are bigger, curated kits built for anglers who want to stock a full tackle box in one order at a deeper per-lure discount.

Yes — every bundle is priced below what you'd pay buying the same lures individually, so bundling is the better value if you already know you'll use everything in the kit.

If you want to sample a few colors before committing, the freshwater lures, saltwater lures, and Value 3-Pack are the lowest-commitment option. If you already know you'll be fishing a lot this season, the larger bundles work out to a better per-lure price for stocking up at once.

Yes — the Mega Ice Pack Bundle is built specifically for ice fishing, and our Value 3-Packs also include Ice Pack #1 and Ice Pack #2 — glow-finish trios sized specifically for jigging through the ice. Our other bundles and single lures are versatile enough to troll, jig, or cast in open water and still perform through the ice.

Yes — every fishing lure in our bundles is also available as a Single Lure, so you can build your own custom selection instead of a pre-set kit if you'd rather choose exact colors and sizes yourself.

It depends on how you fish and how much you want to stock up:

• Value 3-Pack — the smallest, most flexible option. Good if you want to try a few colors before committing to a bigger set.
• Family Fun Pack (8-pack, 1/10 oz) — built around one versatile, panfish-friendly size. A solid pick for casual trips or introducing someone new to fishing.
• Steely Prism 5-Pack (1/12 oz–1 oz, one of each size) — covers the full size range in a single kit, so you're equipped from panfish up to salmon-sized presentations without buying separately.
• Silver Chartreuse Bundle — a curated set built around this specific color combination. Best if you already know it performs on your water and want to stock up.
• Baker's Dozen Bundle — our largest curated set, built for anglers who fish often and want to fill out a tackle box in one order.
• Mega Ice Pack Bundle — sized and curated specifically for ice fishing season.
• Walleye or Salmon Subscription — new species-specific colors and sizes delivered monthly, so you're never restocking mid-season on your own.
• Ice Fishing Subscription — a recurring subscription built around ice fishing season, for anglers who want their restocking handled automatically.